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Building A Story Brand : Clarify Your Message So Customers Will Listen
Penulis
: Donald Miller
Edisi
: Edisi 1
Editor
: Kyle Reid
Collation
: x, 230 hlm. ; 21 x 13,5 cm
Subyek
: Bussines Management
Penerbit
: Harper Collins Leadership - America
Tahun
: 2017
ISBN
: 978-1-400-20183-9
Call Number
: 658.827 DON b
Ringkasan :
Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand and act on it, how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Daftar copy :
No. Barcode Lokasi No. Rak Ketersediaan
1 00252488 Perpustakaan Pusat UMY 600 Tersedia

 

Diproses dalam : 0.15000200271606 detik
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