Ringkasan :
Digital Marketing Strategy is a global bestseller and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of Al in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. The book will show you how to select, align and manage digital channels and operations effectively to streamline a digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld, as well as checklists, key terms and insights from leading industry practitioners, to help you develop your own digital marketing strategy. Digital Marketing Strategy is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid search, email, lead generation, as well as presentation slides and activity sheets. Simon Kingsnorth is a marketing expert with over 20 years' industry experience working with start-ups as well as global brands such as Citibank and Vodafone. He is CEO of Simon Kingsnorth Consulting - a full-service marketing agency that works with organizations to design strategies and deliver growth. A regular conference keynote speaker and contributor to industry publications, he is the author of The Digital Marketing Handbook, also published by Kogan Page.

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