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The Marketing of The President : Political Marketing as Campaign Strategy
Penulis
: Newman, Bruce I
Edisi
:
Editor
:
Collation
: 265 hlm
Subyek
: Marketing, president, political, democracy
Penerbit
: Sage Publications - USA
Tahun
: 1994
ISBN
: 0-8039-5137-X
Call Number
: 324.70973 New t
Ringkasan :
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign

Daftar copy :
No. Barcode Lokasi No. Rak Ketersediaan
1 05174746 Perpustakaan Pusat UMY Tersedia

 

Diproses dalam : 0.15546011924744 detik
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