Corporate-Social-Responsibility-as-an-International-Strategy

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Corporate Social Responsibility as an International Strategy

Penulis

: Keinert, Christina

Edisi

Editor

Collation

: 153 p. 26 cm.

Subyek

: Manajemen

Penerbit

: Physica-Verlag - Heidelberg

Tahun

: 2008

ISBN

: 9783790820232

Call Number

: 654.408 Kei c

Ringkasan :
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage.

Daftar copy :

No.	Barcode	Lokasi	No. Rak	Ketersediaan
1	04175260	Perpustakaan Prodi Ilmu Komunikasi		TIDAK DIPINJAMKAN
2	04175261	Perpustakaan Prodi Ilmu Komunikasi		TIDAK DIPINJAMKAN
3	04196742	Perpustakaan Prodi Ilmu Komunikasi	654.408	TIDAK DIPINJAMKAN

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