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How to Write a Marketing Plan: define your strategy, plan effectively and reach your marketing goals
Author
: John Westwood
Edition
: Seventh edition
Editor
:
Collation
: 177 hlm.
Subject
: Management of Marketing, Manajemen Perdagangan
Publisher
: Kogan Page - London
Year
: 2022
ISBN
: 978-1-3986-0568-8
Call Number
: 658.8 JOH h
Summary :
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

Copies :
No. Barcode Location No. Shelf Availability
1 00252361 Perpustakaan Pusat 600 Tersedia

 

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