Summary :
How do you find a gap in the market? What are the best ways to get funding? How do you promote your products or services online? And how do you make your business sustainable? From balancing the books to building a brand, and from spotting new markets to surviving a crisis, this go-to guide tells you everything you need to make your start-up stand out from the crowd... and last the distance. Packed with easy-to-understand graphics and no-nonsense advice, How to Your Own Business will release your inner entrepreneur and help you to turn your big idea into a successful venture.

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