Strategic brand management : Building, Measuring, and managing brand equity
Author
: Kevin Lane Keller; Vanitha Swaminathan
Collation
: 621 Halaman., 26 cm
Subject
: Strategic brand management
Building
Measuring
managing brand equity
Publisher
: Pearson - London
Summary :This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content
Copies :
| No. |
Barcode |
Location |
No. Shelf |
Availability |
| 1 |
00252870 |
Perpustakaan Pusat UMY |
600 |
Tersedia |
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