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Strategic brand management : Building, Measuring, and managing brand equity
Author
: Kevin Lane Keller; Vanitha Swaminathan
Edition
: Fifth Edition
Editor
:
Collation
: 621 Halaman., 26 cm
Subject
: Strategic brand management Building Measuring managing brand equity
Publisher
: Pearson - London
Year
: 2020
ISBN
: 9781292314969
Call Number
: 650 KEV s
Summary :
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content

Copies :
No. Barcode Location No. Shelf Availability
1 00252870 Perpustakaan Pusat UMY 600 Tersedia

 

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