Strategic brand management : building, measuring, and managing brand equity
Author
: Kevin Lane Keller; Vanitha Swaminathan
Collation
: 621 Halaman., 26 cm
Subject
: Strategic brand management ;
Building ;
Measuring ;
managing brand equity
Publisher
: Pearson - London
Summary :This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content
Copies :
No. |
Barcode |
Location |
No. Shelf |
Availability |
1 |
00252870 |
Perpustakaan Pusat |
600 |
Tersedia |