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Global Strategic Manajement
Author
: Philippe Lasserrer; Felipe Monteiro
Edition
: Pertama
Editor
:
Collation
: 641 halaman; 29 cm
Subject
: Manajemen
Publisher
: Bloombury Academic - New York
Year
: 2023
ISBN
: 9781350932951
Call Number
: 658 PHI g
Summary :
Global strategic management is the application of strategic management in global markets, most often through the organizational form of multinational enterprises (MNEs). An effective global strategy is essential to a geographically widespread MNE facing equally multinational competitors in a globalizing industry

Copies :
No. Barcode Location No. Shelf Availability
1 00253609 Perpustakaan Pusat UMY 600 Tersedia
2 00253610 Perpustakaan Pusat UMY 600 Tersedia

 

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