Strategic-brand-management--building-measuring-and-managing-brand-equity

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Strategic brand management : building, measuring, and managing brand equity

Author

: Keller, Kevin Lane

Edition

: Fourth edition

Editor

:

Collation

: 590 halaman ; 28 cm

Subject

: Brand ; Merek

Publisher

: Pearson - USA

Year

: 2013

ISBN

: 978-0-273-77941-4

Call Number

: 650 KEL s

Summary :

Copies :

No.	Barcode	Location	No. Shelf	Availability
1	00257342	Perpustakaan Pusat		Tersedia

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