Breakthrough
Thinking
for
Nonprofit
Organizations
Author
: Bernard Ross and Clare Segal
Publisher
: Jossey-Bass - 989 Market Street, San Franc
Summary :This book is for managers and board members in nonprofit organizations.
It’s designed to provide an ideas toolbox for those individuals
who want to achieve significant—maybe even breakthrough
—change in their organizations, whether that change is in fundraising,
service delivery, or all-around performance. We use the toolbox
metaphor because we’ve written the book specifically so you can
pick and choose the tools or techniques that work best for you. Bear
in mind, though, that some tools are a great deal easier to learn to
use than others. Remember too that a toolbox isn’t a set of instructions—
you still need to have a plan!
The book has mostly arisen out of our consulting and training
work with nongovernmental organizations (NGOs) and nonprofits
worldwide, especially in Europe, the United States, South America,
and Africa. Our company, =MC, is an international consultancy and
management training organization. We work exclusively with nonprofit
organizations, and our customers include many of the world’s
largest and most challenging nonprofits, including UNAIDS,
UNHCR, Greenpeace International, Amnesty International, and
the International Federation of the Red Cross and Red Crescent.
We’ve also carried out assignments for organizations as diverse as the
President’s Office in Egypt, the Tate Gallery in London, the UK
Labour Party, and the Council on Foundations in the United States.
In this book, we aim to provide enough exercises and examples
of both disasters and best practice for you to assess how you might
avoid the mistakes of others and apply their successes in your organization.
Most examples are from nonprofits. Some, though, are drawn from the private sector because they show best practice in our
view. The key thing is to be open to learning from whatever quarter
it comes.
What we’re not trying to do is provide a step-by-step, how-to
guide to achieving breakthrough. Methods and approaches will differ
depending on who you are, on the type of organization you run,
and how far you are (or are not) into the process. There is no one
way to do it, and the nature of transformations is that they are messy
and hard to predict or even manage. Many such efforts inevitably
fail in absolute terms. But even in that effort there is great learning.
(We’d love to hear more from you; please send examples of your successes
and, yes, failures. You can contact us at www.managementcentre.
co.uk.)
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