Summary :
Doing something the same way over and over again can be boring, but consistency makes stuff easier to understand. In this book, those consistent elements are conventions. There are only a few:
When URLs (Web addresses) appear within a paragraph, caption, or table, they look like this: www.dummies.com.
New terms appear in italics the first time they’re used, courtesy of the copy editor.
Anything you have to type is in bold, but frankly, I don’t think you have to type a single thing in this book. Mostly, you just have to think. Fortunately, Web marketing is platform- and operating-system-independent. It doesn’t matter whether you’re on a Mac with OS X or a PC running Windows XP, but I do recommend a high-speed Internet connection. You can no longer realistically monitor your Web site, upload content, review statistics, or research your market at turtle speed (dialup).

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