Gurus and Oracles
The Marketing of Information
Subject
: Marketing & Advertising, Business, Information services industry,Information networks,Information technology.
Publisher
: The MIT Press
Summary :The information industry is larger and broader than it seems. In 2010,
“business information” alone accounted for about $358 billion worth
of sales with over two hundred providers. 3 Some of these companies’
business consists of collecting and selling data (this is the case of Reuters
or credit rating agencies), while others sell market analysis (e.g., market
research firms, financial analysts, or macroeconomic forecasters). There
are companies that use their complex expertise to generate customized
business strategies for their clients (e.g., management consultants). Part
of the media also belongs to the information industry: newspapers and news programs on television are clearly in the business of selling information,
as are many Internet services that provide online information to the
public (e.g., online newspapers, weather forecasting sites, some blogs, or
search engines). Even large social media sites such as Facebook, LinkedIn,
or Twitter can be considered information vendors as user- generated
content becomes a genuine information source for their members. Besides
thousands of large corporations, the information industry also includes
the millions of small companies and individual experts who make a living
selling advice in various domains including finance, accounting, law,
engineering, and medicine. Even some doctors who specialize in providing
medical diagnoses belong to the information industry.
Copies :
No. |
Barcode |
Location |
No. Shelf |
Availability |
1 |
00131694 |
Perpustakaan Pusat |
|
TIDAK DIPINJAMKAN |