Normative Theories of the Media
Author
: Clifford G. Christians and Theodore L. Glasser, Denis McQuail, Kaarle
Nordenstreng, Robert A. White
Subject
: Journalism—Political aspects, Journalism—Social aspects, Democracy, Press and politics, Freedom of the press.
Publisher
: University of Illinois Press
Summary :The question of the role of journalism in a democratic society is so
central that even students and practitioners of communication are used to taking
it for granted. Yet, today, both journalism and democracy are challenged
by great changes, ranging from information technology to the global economy.
All of this is an invitation to examine critically the media’s place and task in
society—in particular in societies where democracy is understood not only as a
political system but as a culture. At issue is not only what is the role of journalism
in society but above all what this role should be. Such a perspective of the
media’s mission in democracy leads us to a normative level—beyond factual
landscapes toward values and objectives.
This book is inspired by two interrelated aims: one practical and the other
theoretical. The practical motivation grows out of the fact that the field of journalism
and mass communication has an ongoing need for more theoretical
treatments of media and society in general, and journalism and democracy in
particular. The best known book in this category, Four Theories of the Press, by
Fred Siebert, Theodore Peterson, and Wilbur Schramm (1956), is badly outdated
and without obvious successors (see the reviews by Merrill [2002] and Nerone
[2002]). What is needed is an approach that has much of the same didactic clarity,
but with foundations in normative and political theory that can deal more
adequately with basic questions, such as: What is and what should be the media’s
role in a democratic society? How do we classify media systems and journalistic
traditions? These questions are more and more burning in the contemporary
world, where earlier Cold War divisions are replaced by new divides.
The theoretical motivation for this book is to respond to the intellectual
challenge posed by scholars who are concerned with professional ethics, with
a more responsible performance of the media industries, and with a more adiequate education of journalists. The academic study of journalism and mass
communication has become established over the past fifty years. But it still
remains inadequate for describing and explaining the media’s role and task in
society—in short, in providing us with normative theory. And this intellectual
challenge is becoming more and more acute in a world where cultures are clashing
and media are converging.
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