The Bias of Communication
Subject
: Communication - History, Communication - Social aspects, Technology and Public Opinion
Publisher
: University of Toronto Press
Summary :THIS volume includes revisions of papers published elsewhere. They
are brought together for purposes of accessibility and to support in
more detailed fashion the thesis developed in Empire and Communications
(Oxford, 1950). In a sense they are an attempt to answer
an essay question in psychology which the late James Ten Broeke,
Professor of Philosophy in McMaster University, was accustomed to
set, "Why do we attend to the things to which we attend?" They do
not answer the question but are reflections stimulated by a consideration
of it. They emphasize the importance of communication in
determining "things to which we attend" and suggest also that
changes in communication will follow changes in "the things to
which we attend."
It is assumed that history is not a seamless web but rather a web
of which the warp and the woof are space and time woven in a very
uneven fashion and producing distorted patterns. With the bias of
an economist I may have extended the theory of monopoly to undue
limits, but it is a part of the task of the social scientist to test the
limits of his tools and to indicate their possibilities, particularly at a
period when he is tempted to discard them entirely. Similarly an
extension of cyclical theory may seem to have been carried too far
but the neglect of the field of communication in studies of cycles
warranted a consideration of the extent to which monopolies of
knowledge collapse and extraneous material is lost, to be followed by
the prospect of an emphasis on a fresh medium of communication
and on a fresh approach. Moreover, the papers are concerned
primarily with the political approach and reflect an Anglo-Saxon
obsession. They are restricted to consideration of two dimensions of
political organizations, on the one hand the length of time over which
the organization persists, and on the other hand the territorial space
brought within its control, and are perhaps in themselves a product of the instability which they attempt to describe as characteristic of a
period in which time has been torn into fragments. At best they are
an attempt to enhance an awareness of the disaster which may follow
a belief in the obvious. The letter killeth and the concern has been
with the diverse means by which different types of letters bring about
their deadly results.
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