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Metaphor in Culture Universality and Variation
Author
: Zoltan Kovecses
Edition
:
Editor
:
Collation
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Subject
: Metaphor in Culture Universality and Variation
Publisher
: Cambridge University Press - New York
Year
: 2005
ISBN
:
Call Number
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Summary :
What does metaphor have to do with culture? A short (and vague) answermaybethatmetaphorandculturearerelatedinmanyways. Forexample,onewayinwhichmetaphorandcultureareconnected in our mind arises from what we have learned about metaphor in school: Creative writers and poets commonly use metaphors, and because literature is a part of culture, metaphor and culture can be seenasintimatelylinked.Afterall,metaphorcanbeviewedastheornamentaluseoflanguage.Thus,metaphorandculturemaybeseenas beingrelatedtoeachotherbecausetheyarecombinedinliterature– anexemplarymanifestationofculture.Thisisapossiblewayofthinkingoftherelationship,andIwilldealwithitinvariousplacesinthe present work. But this is not the kind of relationship between the two that interestsmeinthepresentcontext.Ihaveinmindamuchmorefundamental connection between them that can be explained in the following way:Inlinewithsomecurrentthinkinginanthropology,wecanthink ofcultureasasetofsharedunderstandingsthatcharacterizesmaller orlargergroupsofpeople(e.g.,D’Andrade,1995;Shore,1996;Strauss and Quinn, 1997). This is not an exhaustive definition of culture, in thatitleavesoutrealobjects,artifacts,institutions,practices,actions, and so on, that people use and participate in in any culture, but it includesalargeportionofit:namely,thesharedunderstandingsthat people have in connection with all of these “things

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