Qualitative Research Methods in Public Relations and Marketing Communications
Author
: Daymon, Christine and Immy Holloway
Collation
: 293 p. 27 cm.
Subject
: Public Relations, Methodology Research
Publisher
: Routledge - New York
Call Number
: 659.207 2
Day
q
Summary :Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
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