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Services Marketing Integrating Costumer Focus Across the Firm
Author
: Valarie A. Zeithaml and Mary Jo Bitner
Edition
: 7
Editor
:
Collation
: xxviii+ 514 hlm.; 25,5 cm
Subject
: Services Marketing Integrating Costumer Focus Across the Firm
Publisher
: McGraw-Hill Education International Edition - New York
Year
: 2006
ISBN
: 978-1-260-08352-1
Call Number
: 658.81 Zei s
Summary :
Buku ini memuat informasi mengenai perkembangan service marketing yang diperlukan oleh kalangan bisnis.

Copies :
No. Barcode Location No. Shelf Availability
1 00201719 Perpustakaan Pusat UMY 600 Tersedia

 

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